Nash jewellers Assignment Example | Topics and Well Written Essays - 500 words

Nash jewellers - Assignment Example terest in reading brochures and waiting for others to tell them about trending jewelry stores instead they watch real shows on television for information. It has also become essential to use the internet as a communication tool, in order to target our audience and show the way we dominate in jewelry industry. Even though advertising Nash jewelry on radio and television may compromise the image of the store, I believe that this form of exposure will benefit the firm greatly (Nash 1). It is essential for Nash jewelers to focus its advertising on sites from the internet that appeal to the young individuals. Although I believe that Nash’s North store will assist the company to grow, I also believe in using the web and the internet as it will benefit the company’s store. Since the young customers are very interested in technology, we could photograph physical pieces of jewelry using a digital camera then posting them on the internet for customers to see. In addition, since we will present this ‘virtual’ inventory via the internet, we would develop computer programs that will enable the clients to search for the prices of items that meet their standard sat specific points. Shifting our efforts to popular internet sites such as Google will be effective in the promotion of our products. Young adults are now spending more time online communicating, therefore as the trend changes to digital so should our marketing plans (Nash 1). By keeping in mind the company’s goal to educate the public, I have come up with a series of advertisements ‘Gemtalk with John Nash’ that will air on the local television. Since it is illegal for television infomercials to advertize organization, services or products directly, the airing and production fee is inexpensive, and this will allow us to acquire great cost savings. I have written the scripts and paid 450 dollars per script for the filming of three advertisements. ‘Gemtalk’ will air for six months at a cost of 12 dollars