Saving the Publishing Industry Using Technology Case Study

Saving the Publishing Industry Using Technology - Case Study Example The case study also entails what the book publishers and newspaper industries have done, to ensure that there is no phasing out of their products due to internet use. Many opinions are in this case study which leads to change in their business models (Hendricks, 2011). The measures that the industries have taken to gain from the internet and e-books are in consideration, in the case, and the role that technology plays in ensuring that the newspaper and book publishing industries do not fail due to the internet are in the case study. Considering product design and sales following the value chain model, there is consideration of the internet which helps in the reduction of over 60 percent of new staff and another 60 percent of the newspaper on sale. There has been a decline in readership; this also applies to the number of advertisements. This is because there are alternative online sources including Yahoo, social blogs, and Google. This is according to the research by Martin & Tian (2 010). Considering the research and development aspect, the internet through online newspapers and books is a disruptive technology that has led to the destruction of traditional models of business that involve physical distribution and physical products. The book publishing industries and newspaper are changing their business models by sharing revenue with the partners of the internet including Yahoo and Google, so as to ensure that they generate some revenue as a result of their content is on the internet. There is fee charge for newspaper content delivered to news reading devices including e-readers, Smartphone, tablets, and IPads enabling online newspapers to read at any place according to Brown (2002). The book and newspaper industries are charging fees for news and opinion which are premium. Placing advertisements on online newspaper has been on the rage so as to increase the revenue from advertising.