Manhattan (New york)'s Urban space Essay Example | Topics and Well Written Essays - 2000 words

Manhattan (New york)'s Urban space - Essay Example Manhattan is considered as a regional leader where education, entertainment, communication and health care is concerned and in addition serves a three county population of about 200,000 people in the surrounding areas. Other amenities that Manhattan can boast of are both private and public educational centres and numerous universities that cater to a mixture of diverse cultures. The famous Kansas State University which was established in 1863 was the first successful land - grant university system that was established in the United States. This famous university houses eight colleges that represent 60 different departments of various specialized subjects. Manhattan boasts of beautiful scenic public parks, and zoos like the American zoo and the Sunset zoo. It is also quite famous for various sports facilities which include stunning golf courses. In addition to these, Manhattan is well known for its exceptional trail system that is indispensable to both bikers and walkers and which is also easily accessible to disabled people. Te trail is nine miles long and circles around half of the community. Manhattan City is committed to development and progress and continues in its quest to achieve it. Its municipal planning of the city is not only progressive but works with a vision and forward thinking. Since the 1980’s, one of the most significant developments that took place was the construction of a 300,000 square foot shopping mall situated in downtown Manhattan. The past decade has seen the construction of a new airport terminal called the â€Å"Manhattan Regional Airport.† The city has also seen the construction of the Northeast Community Park and it has now undertaken a major project initiative of downtown redevelopment in order to enhance the Town center Hall north and south of Manhattan. Geographically speaking, the character of Manhattan was largely shaped by its Geographical outlay. It’s strategic location dominates the New York Harbor and hence it emerges as

Shakespeares Wicked Kings Essay Example for Free

Shakespeares Wicked Kings Essay The audience learns quite a lot about Richardss personality agenda and beliefs from the opening soliloquy that he makes.  Richard is discontent with the state of peace in which England is in at the time. In battle he may perhaps have been a formidable warrior who used to fright the souls of fearful adversaries. War may have been what he was good at, and considering he is related to King Edward he was probably a general in the Wars of the Roses. This means that now there are no more battles to be fought, and Richard has a lot of time on his hands. He has no delight to pass away the time The audience learns some shocking things about Richardss views on love and loyalty in the soliloquy. Richard is a very bitter man and because of his deformity, feels that he can not pass the time by flirting and other things to do with women. He is a very disloyal person and probably would have a bad relationship with a woman because he wants to set his brother Clarence and the king in deadly hate the one against the other so that they eliminate each other and he can take control and run things how he sees fit. He is willing to betray his own family to meet his ends. He is not much for pastimes such as strutting before a wanton ambling nymph or sportive tricks as his deformity prevents him from participating in such activities as he is lame. He has little time or respect for people that he thinks are fools, or who are better than him through having no deformity. The audience also learn that he thinks very little of his brothers as he is willing to have them be at each others throats. He also doesnt think too much of their intelligence. He had a prophecy made up which says that G of Edwards kin will kill him. He is that G, the Duke of Gloucester and the audience believe that he must think that his brothers are very stupid not to see his deliberate mistake his prophecy. He thinks very little of himself or his body as he is deformed. His deformity makes him unable to caper nimbly in a ladys chamber. He has no dignity thanks to his deformity as even dogs bark at me as I halt by them. He is unable to participate in sport, have relationships with women, or have dignity. This understandably has warped his mind and he decides that since I cannot prove a lover then he is determined to prove a villain. He does however have a high opinion of his intelligence. This apparent from his deliberate mistake and the fact that when his prophecy is made known to Edward, Clarence (whose first name is George and therefore the G in the prophecy) is almost immediately arrested.  His effect on the audience is initially one where they feel sorry for him being bitter as his deformity is causing him much grief. Later on the audience learn that he is arrogant and scheming but can back up his intelligence as it would take great organisational skill to have Clarence arrested so quickly.

On the Road and Fear and Loathing in Las Vegas Analysis

On the Road and Fear and Loathing in Las Vegas Analysis Referring closely to literary and linguistic features, explore the presentation of hopes and dreams within On the Road and Fear and Loathing in Las Vegas Hopes and dreams are presented as a means of escape and an opportunity for external and internal discovery for the characters of Jack Kerouacs On the Road and Hunter S. Thompsons Fear and Loathing in Las Vegas. Sal Paradise and Dean Moriarty seek rather juxtaposed dreams; Dean is punished for his lavish and overindulgent wants whereas Sal uses his time on the road to fulfil more rewarding and spiritual objectives. Similarly, Raoul Duke in Fear and Loathing in Las Vegas takes a journey of discovery to find the true American Dream in Las Vegas, Nevada. To some extent, the pursuit of hopes and dreams is a method of escaping the realities of everyday life for characters from both texts. In Kerouacs novel, the dreams of where the road might take them provide an escape for both Sal and Dean from a mundane East Coast lifestyle, and a way to forget the mistakes of the past. Similarly in Thompsons piece, a voyage of revelation fueled by an underlying desire to understand the American Dream offers a chance to escape for Raoul and his attorney using somebody elses money. Jack Kerouac employs a proper noun in the utterance fifty dollars from old veteran benefits, I was ready to go to the West Coast. Here, the West is presented as a symbol of great opportunity and freedom like it had been for the pioneers who settled there from Americas east and across the world over a century earlier. For Sal, this escape is from a miserable divorce whilst also having recovered from a serious illness. The writer uses hyperbole and plosive alliteration through Deans wants of innumerable girls and sex parties and pornographic pictures suggesting at Deans apparently unlimited thirst for sexual encounters with as many women as possible, and highlight that a reason why he goes on the road is to fulfil his sexual needs and desires as part of his American Dream. These wants contrast with his more simple needs of concrete noun bread and abstract noun love later in the novel which indicate at the aimlessness of Moriartys quest to find it. In contrast, Duke and Dr Gonzo are shown to be more driven in attempts to find truth and happiness. Thompson uses a metaphor and abstract noun in the exclamative I tell you, my man, this is the American Dream in action! to give a suggestion of Dukes belief that the American Dream is about living a hedonistic life of indulgence. Unlike Sal, who is forced at times to ration his food, the pair spend excessively throughout the novel, especially on alcohol and gambling, but despite such wild attempts Raoul is still unable to attain the happiness he strives for. Duke repeatedly indicates at the journeys purpose being a discovery of the 1970s American Dream and is preoccupied with it throughout the book. The writer uses a present and past-tense dynamic verbs were looking for the American Dream, and we were told it was somewhere in this area. This perhaps suggests at Raouls misunderstanding of and confusion with the concept of the American Dream for he appears to believe that it is something tangible, serving to highlight his dreams elusive nature. Throughout both texts, hopes and dreams are presented as ripe opportunities for the characters to capitalise on. Kerouac employs a metaphor and grammatical repetition in the declarative new call and a new horizon, the abstract noun call and concrete noun horizon here present a hopeful new beginning for Sal and a fundamental change in how he will live his life. This is what Dean offers at the start of the book to Sal, an opportunity to leave his life as a newly-divorced and miserable man in the East behind and escape to what is hoped to be a better life in the West. Deans use of grammatical repetition in the utterance man, wow, theres so many things to do, so many things to write! presents the excitement brought on by the allure of the adventures that await once they get out on the road, and the promise of a better life thereafter. This is to show how to truly live you must break free from the shackles of conventionality and day-to-day life, and that the world is rife with opportuniti es for those who can achieve such freedom. An example of litotes from Dean is when he says so longs I can get that lil ole gal with that lil sumpin down there tween her legs highlighting that his one need is a woman with whom he can he can have sex. For Dean, being on the road is a way to achieve his ambitions of achieving as many sexual encounters as he can, with Moriarty growing increasingly sexually sybaritic throughout the book. Similarly but in a far less literal sense than Kerouac, Thompson uses personification in a sexual metaphor of his own when Duke is wandering through at 4:30 AM he notes that the gamblers are still humping the American Dream. This use of vulgar colloquialism indicates how with a luck America will provide the economic and social success that is wish for. These people hope that gambling will be a way to achieve the American Dream through winning big and getting rich, their chance of weakening their finances however are greater. In contrast with Sals attainable and clear spiritual search on his journe y, Raouls quest for the specific whereabouts of the American Dream concludes with a further metaphor used in Las Vegas when Raoul states that weve found the main nerve. The concrete noun nerve here likens the city to the bodys nervous system and Raoul hopes now that he has discovered the true physical American Dream at this location. At this point he will not let his attorney leave yet, because their expectations of the American Dream were that it would be remarkable but soon the realisation sets in that it is not as magnificent as once anticipated. How hopes and dreams are realised varies wildly between the different characters and books. Deans continued equivocation quickly begins to kill off Sals hope of real discovery. He wishes to find answers and meaning to what the American Dream and therefore Dean truly means by his use of the exclamative fragment it!, but Dean cannot provide anything more than an abstract and vague definition. From this point on, Sal begins to see Dean as his true and shallow self has a realisation that it and the American Dream can never be attained for neither truly are real. The use of pre-modifying adjectives in the phrase wonderful Technicolor visions likens the epiphanic moments of spiritual enlightenment that he is starting to feel to being in a movie filmed using the Technicolor colour process commonly used in Hollywood from the 1920s to 1940s, this indicates that Sal has used his travels of the road as a means of self-discovery. His perspectives change as a result and he becomes a changed man u pon realisation of his insignificance as a lone individual in the vast United States. Whilst writing the novel Kerouac increasingly was fascinated by Buddhism after losing the strong Catholic faith instilled in him as a child, this rebellion against religious norms is echoed here. Thompson uses of pre-modifying adjectives contrastingly when Raoul and his attorney are searching for a location called American Dream all they can find is a huge slab of cracked, scorched concrete in a vacant lot full of tall weeds, the burned down physical American Dream that they find is symbolically representative of Thompsons belief that the ideal now has been destroyed, and therefore is unattainable. A further use of the main nerve metaphor is Dukes utterance that were on the main nerve right now. He now reveals ere that he believes that he has found the American Dream here in Las Vegas at the casino Circus-Circus for its manager has his own circus, and a license to steal, too. Here Thompson mocks the concept of the American Dream in a large city like Las Vegas with the only circumstance of successfully achieving it is this small instance, as well as its unconventional nature as for most joining the circus and owning a casino are not the obvious embodiment of the American Dream . To conclude, hopes and dreams are shown to be a powerful force that empower those who have them to search for the truths of life. While Sals search is a more metaphorical and ultimately more attainable one of inner discovery, Raouls instead is a largely futile one. Both Kerouac and Thompson use how the characters hopes and dreams materialise as innate criticisms of American society and its value systems. Through Sal, Kerouac presents how the American Dream is corrupted and how true self-actualisation can come from a better understanding of ones self and the world around us. Similarly, Thompson is critical of the typical capitalist ambitions inherent in the American Dream of great wealth which so few are able to actually achieve. (x words) Bibliography Kerouac, J., On the Road (Penguin Classics, 2000) Thompson, H., Fear and Loathing in Las Vegas (Harper Perennial, 2005)

Internet Plagiarism :: Online Plagiarism

Internet Plagiarism "I am an Evil House of Cheat subscriber. Ever since I've had access to your service my grade in English 102 has gone from an 'F' to a 'B.' I use the cheathouse for other classes too, like Philosophy and history. Thank you for saving my butt— A happy anonymous user." Testimonials trumpet across Evil House of Cheat's Web site (cheathouse.com), gushing praise for this racket, which lets online clients download their pick of more than 1000 previously written term papers for free. "Super Users" who ante up $19.95 a year get full clearance to an additional 1000-plus essays locked into the site's database. Evil House of Cheat is among the 100 or more Web sites currently found on the Internet that allow students to download archived or custom-written papers. Some students cut and paste portions of these to create an entirely new document. Term paper mills run somewhat like co-ops and typically solicit essays from students, who post their work, bibliographies and citations included, at no charge. Commercial sites, on the other hand, jettison any association with their term paper ­mill country cousins by calling themselves "research companies" and often supplement student submissions by hiring professional writers to pen tailor-made term papers for clients. Price tags for these "reference materials" can range from about $27.50 to $1000 an essay. As clever as it may sound, plagiarizing via the Internet is a fresh riff on the traditional practice of fraternities and sororities offering members term paper files to sift through by subject or instructor. But now, teachers who may have previously cross-examined suspicious students by asking them to orally dissect their term paper's argument are now funneling college and university funds toward Internet-based antiplagiarism services and software. This means instructors and students are wielding the same weapon, the World Wide Web, in this cyber brouhaha. For teachers, a grudging reliance on technology coexists with the reality that some students are genuinely unaware that information must be attributed when it is culled from a clearinghouse like the Internet— just as when it is taken from a newspaper or an encyclopedia. The boundaries between research and cheating are becoming increasingly ambiguous. "One time I was teaching a summer version of my class and a student turned in bits and pieces of information on Captain Ahab that she had downloaded off, I kid you not, schoolsucks.com [a term paper mill].

Allocating Tasks in an organisaton Essay

When allocating work and drawing up work plans there are many aspects to be considered. These include Goals and objectives, Competence, Operational needs, efficiency, cost effectiveness and consultation. GOALS AND OBJECTIVES The desired outcome of the task needs to be clearly communicated. This is to ensure that staff can align the work they are doing with an outcome to keep them on track. Small task orientated goals will help the staff work toward the larger picture and will keep them motivated and interested. Just the same as the objective, goals will help keep the staff aligned to final outcome. Setting SMART goals will help achieve this. COMPETENCE The competence of the staff needs to be taken into consideration when allocating work. This is because giving work that is too above a staff members level of expertise is going to disengage them as they work toward something that is unattainable. Further, this staff member will not do the task correctly which may result in letting not only themselves down, but also their team and their manager. The same is true with giving staff work that is too below their skill level. They can become disengaged very quickly. While they may not do the task incorrectly, it is a waste of resources. Staff need to know that they are valued, that their work is valued and that they aren’t wasting their time. Allocating work to someone who is too skilled to do does not ensure that the staff being is valued. Staff should be allocated work that is a small stretch beyond where they are now and in line with their development plan. OPERATIONAL NEEDS Work needs to be allocated in accordance with operational needs. There’s no sense EFFICIENCY Work must be allocated in accordance with a staff member’s knowledge and their experience. Efficiency ties in very closely with competence, as allocating work inefficiently will result in the same consequences as allocating work that isn’t in accordance with a staff members competence. SMART goals Communicate goals – seek clarification, ask questions Understand KPIs Break goals down, with time frames Competence of staff members is important to ensure that the work is allocated to staff members who can do the work efficiently and effectively. It is necessary to develop KRAs and KPIs that meet the organisations needs because†¦. The development and implantation of effective performance management systems is important because CODE OF CONDUCT It is necessary to have a code of conduct for the organisation because it gives each employee the same foundation of expectations both of them as an employee and of the company as an employer. The code of conduct sets out very clearly what is acceptable behavior from an employee and it also sets out the consequences should the code be broken. Without a code of conduct employees will not necessarily be treated fairly and will be subjected to personal opinions of their people leader, meaning that was is acceptable in one team may not be acceptable in another which will lead to unfair dismissals and a disengaged workplace. MONITOR AND EVALUATE WORK It is important to regularly monitor and evaluate the works of employees to ensure that they are working towards the desired objectives. It is necessary to give feedback and reinforcement to employees to acknowledge good work, as this is a motivator. It ensures that employees’ efforts are recognised and they feel valued. This will then motivate them to continue doing what they are doing, or even improve.

Fin 571 Week 5 Problem Set Essays

Fin 571 Week 5 Problem Set Essays Fin 571 Week 5 Problem Set Essay Fin 571 Week 5 Problem Set Essay Chap 17, Prob B1 A. Bixton’s objective is to achieve a credit standing that falls, in the words of the chief financial officer, â€Å"comfortably within the ‘A’ range. † What target range would you recommend for each of the three credit measures? To remain within the A range the following is recommended Fixed Charge Coverage 3. 00–4. 30 Funds From Operations/Total Debt 45%–65% Long-Term Debt/Capitalization 22%-32% So to be comfortably within the range A the company should try to maintain higher fixed coverage ratio (near to 4. ), higher Fund from operation/total debt ratio (near to 65%) and maintain a lower long-term debt to capitalization ratio (near to 22%). B. Before settling on these target ranges, what other factors should Bixton’s chief financial officer consider? Bixton CFO should take following into consideration Company ability to fully use non-interest tax credits (foreign tax credits) Issuance cost r elated to Debt and future fixed expense in form of interest payment irrespective of the level of income Company ability to raise debt from the market. Effect on Brand image or goodwill of the company on raising debt C. Before deciding whether the target ranges are really appropriate for Bixton in its current financial situation, what key issues specific to Bixton must the chief financial officer resolve? Before deciding whether the target ranges are really appropriate for Bixton in its current financial situation the CFO of Bixton Corporation should consider the existing amount of RD expenditure and foreign Tax credit. It is possible company may not be able to fully utilize the additional tax saving generated by taking additional debt when RD expenditure and foreign tax credit is taken into consideration. Chap 18, Prob A10 D1 = ADJ [POR(EPS1) – D0] + D0 D1 = 0. 75 [0. 25 x $8. 00 $1. 00] + $1. 00 = $1. 75 D2 = 0. 75 [0. 25 x $8. 00 $1. 75] + $1. 75 = $1. 94 D3 = 0. 75 [0. 25 x $8. 00 $1. 94] + $1. 94 = $1. 985 D4 = 0. 75 [0. 25 x $8. 00 $1. 98] + $1. 98 = $2. 00 D5 = 0. 75 [0. 25 x $8. 00 $2. 00] + $2. 00 = $2. 00 Chap 18, Prob B2 . Over the five-year period, what is the maximum overall payout ratio the firm could achieve without triggering a securities issue? Total discretionary cash flow = $50 + $70 + $60 + $20 + $15 = $215 Total earnings = $100 + $125 + $150 + $120 + $140 = $635 Maximum Payout Ratio = $215 / $635 = 33. 86% b. Recommend a reasonable dividend policy for paying out discretionary cash flow in years 1 through 5. Current dividend = $1. 50 x 20 million shares = $30 million The firm could increase the dividend from $30 million to $50 million. : D1 = $35 / 20 = $1. 75 D2 = $39 / 20 = $1. 95 D3 = $43 / 20 = $2. 15 D4 = $48 / 20 = $2. 40 D5 = $50 / 20 = $2. 50 $35 + $39 + $43 + $48 + $50 = $215, is the total discretionary cash flow and not a discretionary cash deficit. Chap 20 problem A1. 1. Interest Coverage Ratio = EBIT / Interest Expense = $70 million / $14 million = 5 5 4, Dallas Instruments is in compliance. 2. Tangible Assets / Long-Term Debt = $400 million / $175 million = 2. 29 2. 29 1. 5, Dallas Instruments is in compliance. 3. Cumulative Dividends and Share Repurchases = $40 million + $40 million = $80 million $80 million $200 million x 60%, Dallas Instruments is in compliance. Dallas Instruments meets all of the covenants and is therefore in compliance. Chap 21 Prob. A2. a. After-tax cost of secured debt = (1 0. 34) x 12% = 7. 92% NAL = $1,000 $300 / 1. 0792^1 $275 / 1. 0792^2 $250 / 1. 0792^3 $225 / 1. 0792^4 $200 / 1. 0792^5 NAL = $1,000 $277. 98 $236. 12 $198. 90 $165. 87 $136. 62 = -$15. 49 b. Allied Metals should borrow and buy.

Polisci essay questions essays

Polisci essay questions essays 1. What is an International System and which are the main actors in international relations? Explain. An international System is a set of relationships between the worlds states, where there are certain rulers and patterns of interaction between the states. These rules include who is considered a member of the system, what responsibilities and rights they may have, and what kind of discussions occurs between the states. The states themselves are one of the most important actors in IR. Another includes the decisions of the worlds governments and how they act. Also, leaders, citizens, corporations, and terrorists are main actors of international relations. (11) 2. What are the three most important theories, or ideological Interpretations of world politics? Explain and give examples. Conservative, liberal, and revolutionary world views. Each is a different way of looking at the world where different circumstances may seem important whereas other things are not as important. In a conservative world view there is an eye generally on laws in politics. International security and military is very important where value is very important to them. They also do not like change and think that war is the best solution for everything. Liberal world view is one that seeks for an evolutionary process of change which are usually gains in IR. Wealth under their view is more important than having more power compared to other states. They seek freedom in terms of free trade which we have here in the United States. They have the opposite view as the conservatives about war where they think that war is a mistake in the first place that should be minimized by organizations where we have today like the UN who makes rules and regulations regarding situations like this. Revolutiona ry world views seek for quick changes. This view looks deep into unfair problems in IR and want to quickly changes these conflicts. These changes have been see...

Landslides Essays - Landslides, Environmental Soil Science

Landslides Essays - Landslides, Environmental Soil Science Landslides Causing $1-2 billion in damages and more than 25 deaths per year, landslides are a major geologic hazard, caused by earthquakes and floods. Although, landslides are generally not as exciting or costly as earthquakes, major floods, tropical storms, and other natural disasters, they occur in more expanded places and may cause more property damage than any other geologic hazards. A wide variety of ground movements, such as rock falls, slope failure, and shallow debris flows can classify landslides. When a portion of a hill slope cannot support its own weight a landslide will occur. When rainfall or some other water source increases the water content of the slope the weakness is irritated, reducing the strength of the materials. Although gravity acting upon an increased slope is the main reason for a landslide, there are other elements that contribute to its cause. Loud sounds that occur during an earthquake also cause landslides. Erosion caused by rivers, glaciers, or ocean waves create oversteepened slopes. Heavy rains and melting snow weaken rock and soil slopes. Furthermore, vibrations from machinery, traffic, and even thunder may trigger failure of weak slopes. Excess water can run through slope material and can cause a debris flow or mud flow. The rock and mud left over after a landslide may pick up anything in its path, such as trees, houses, and cars, causing bridges and tributaries to become blocked which causes flooding throughout its path. Even though, the natural cause of most landslides is unable to be stopped, geologic investigations, good engineering practices and effective enforcement of land-use management regulations can cut back landslide danger. Landslides effect every state in the United States territory. The Appalachian Mountains, the Rocky Mountains and the Pacific Coastal Ranges and few parts of Alaska and Hawaii have intense landslide problems. USGS marine scientists have recently identified over fifteen giant landslides surrounding the Hawaiian Islands. These slides are some of the largest known on Earth, and most have taken place throughout the past four million years. The youngest landslide is estimated to have occurred only one hundred thousand years ago, and there is evidence today that large blocks of the island are starting to slide, causing enormous earthquakes. Each landslide that has happened over the bast four million years has ended with huge land loss and gigantic waves that move rocks and se diments up to 1000ft above sea level. The geologic hazards are important to learn about because, they don't occur as frequently as volcanoes or other disasters, they have potential to destroy lives, property, and natural

HOSPITALITY Essay Example | Topics and Well Written Essays - 2000 words

HOSPITALITY - Essay Example For instance, in this paper, Australia intends to use the pop-up restaurant in promoting the countries hospitality through displaying the native products as well as skills. The theme of the trade fairs as planned by the government of Australia is to win more traders to the country through which Australia intends to have more businesses generated at the international front. Through the trade fairs, Australia intends to generate international media coverage through which the country will be positioned with the market orientation of a sophisticated cosmopolitan country, which has also a very strong economy. Hospitality industry has therefore been the choice by the government to have this objective realized within her trading partners and beyond. The main characteristic feature of using the pop-up restaurants is the ease of using social media as a tool for communication, ordering and placing reservations or better still keep a constant follow-up of these restaurants in terms of relocatio n. The concept of a pop-up restaurant as adopted by the government of Australia will serve as a distinct event itself running from the midmorning hours (at eleven in the morning) to ten at night for the days running from Wednesday to Sunday. It will display different recipes for the country’s hospitality industry and will run on a capacity of sixty persons served on a first come first served basis. Only currency in form of cash as well as checks will be in use to purchase the services. For the ease of convenience, the pop-up restaurants will adopt the system of no-reservation as guests will be served through a communal style dining room and thus the first come first serve basis of serving is preferred. The retail hospitality exhibition will be set off through a well organized cultural night which will be useful in informing the guest of the

Reflective Communication Audit Essay Example | Topics and Well Written Essays - 4000 words

Reflective Communication Audit - Essay Example It determines what is working well, what is not, and what might work better if adjustments are made†. An organization communicates with its stakeholders and public in variety of situations. The strategy of the company in respect of all manners of communication, oral, written or actions needs to be designed to convey its philosophy and values to the stakeholders and public. The purpose of this study is to reflect upon and analyse the communication practices, processes and issues that are evident in TESCO, which is the third largest retail chain in the worth with its head quarters in the UK. Organisational background Started as grocery retail in the UK, TESCO has transformed into a multinational company over the period of time, with retailing in clothing, furniture, electronic goods and many other goods including petrol which are regularly bought by households or businesses. It has also entered into financial services, software and telecom. The company is listed in LSE and includ ed in FTSE 100 Index. Therefore, communication in such a geographically and functionally diversified company needs to be structured to achieve the objectives or goals with limited misunderstanding and conflicts. The slogan â€Å"The Tesco Way† seeks to portray the manner in which the company wants the public to remember its philosophy and values, and in a sense, it is a message to the public. The company’s innovations like installation of camera and self-service tills in the stores could be considered as reactions in tune with the technological developments. Also, these changes communicate a message to the customers about TESCO’s desire to improve the level of service. The Balanced-scorecard system implemented in TESCO unites the group’s resources at all levels. Communication audit would be useful and effective in monitoring of the operations including risk management on a balanced basis in relation to various divisions and the stakeholders could be augme nted. According to the TESCO’s website, the  Ã¢â‚¬ËœVision’  is for Tesco to be: Most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders A growth company A modern and innovative company Winning locally, applying our skills globally This vision statement and one of its stated strategies ‘to put our responsibilities to the communities we serve at the heart of what we do’ seeks to communicate its commitment to its stakeholders which includes community as well. The intense competition in the retail sector in the UK and globally necessitates advanced planning and formulation of effective strategies in achieving its corporate objectives. The expansion of the business into new products and services calls for coordination of its various activities at all levels. It also underlines the need for an integrated communication policy for a sustained development in the long run. Communicati on in an organization has several dimensions and is complicated unless it is coordinated with high standards of efficiency and audited on a regular basis. Communication audit The standard of living of the people has been increasing over the period of time which results into changes in tastes and fashions and shorter product life cycle. This is an important factor especially in retail business of TESCO and Communication audit would be useful in evaluating the communication strategies adopted by the company to make

Week 2 Assignment 1.2 Submission Example | Topics and Well Written Essays - 500 words

Week 2 1.2 Submission - Assignment Example Our security team suggested that there might be a direct link between the two events. So it behooves us to remind our employees of their responsibilities pertaining to the secure use of the company email and messaging systems. Any employees of this company can have NO expectation of privacy concerning email, phone, IM, Text messaging, web browsing or data   when using company resources. These resources include but are not limited to: The company provides internet and email access solely for business purposes. We encourage the use of email and instant messaging in order to help facilitate the speedy communication between departments and branches. The company provides these technological services in an effort to represent our company in the most productive manner possible to our clients. However, we discourage the use of email and instant messaging for personal reasons using company equipment. Such types of use exposes our company servers and clients to electronic problems such as identity theft and hacking. Therefore, it is the responsibility of every employee to ensure our server security by responsibly using the email and messaging system of the company. Any improper use of the Internet or e-mail is not acceptable and will not be permitted. Harassment of any kind is prohibited. No messages with derogatory or inflammatory remarks about an individuals race, age, disability, religion, national origin, physical attributes or sexual preference shall be transmitted. Any deviation by an employee from the aforementioned guidelines for the proper use of company email and instant messaging shall result in the immediate termination of employment and the possible cancellation of his separation and/or retirement

Police Character and Ethics Essay Example | Topics and Well Written Essays - 2000 words

Police Character and Ethics - Essay Example With this in mind, in terms of law enforcement, the Slippery Slope theory/philosophy represents the initial movement downward into undesirable actions which will make it difficult for the individual to halt these actions especially if they experience no negative consequences for the behavior. The Slippery Slope is linked closely with gratuities received by law enforcement officers. One notable Florida police sergeant defines police gratuities as â€Å"the receipt of free meals, services and discounts† (Andrews, 2004). Some might offer that taking such gratuities from local community members as a thank you for quality police service is unethical. This argument suggests that once an officer has accepted such gratuities, it might be reasonably concluded that the giver may expect certain favors in exchange for that free, proverbial cup of coffee. Under the Slippery Slope argument, favors in exchange for gratuities can include business referrals such as using specific towing companies, ambulance services or repair shops (Andrews). As the officer moves further down this slippery slope, becoming accustomed to this unethical behavior, they might now be tempted to remove desired items from crime scenes, evidence lockers, or any other environment in which they have access a nd can get away with the action of theft. The Slippery Slope does not necessarily suggest that all officers are going to be corruptible, only that the simple action of taking a gratuity as a gesture of appreciation can lead to an overwhelming series of negative consequences which jeopardize community, legal and social interests. In 2001, after the World Trade Center incident, community citizens across the nation were offering free meals, free admission to amusement parks, etc. all in an attempt to salute their law enforcement heroes (Andrews). The Slippery Slope argument might suggest that officers would become accustomed

Strategic forecasting in support of proactive engagement Responding to Essay

Strategic forecasting in support of proactive engagement Responding to uncertainty in Somalia - Essay Example Much as the western civilization is so prolific in the accumulation of economic prowess it no doubt that the civilization is condemned by itself. Crisis prevention, conflict transformation and peace-building should be at the centre stage in Somalia. The world at large should come out clear to fight this crisis. Restoration of sanity in Somalia should borrow a leaflet from post-conflict countries, where all warring factions. To this end, it is taken into account, for instance, that all population groups must have equal access to inputs, and every effort is made to ensure that the weaker party to the conflict is not disadvantaged. The need for a comprehensive strategy is needed with all the urgency. War is simply a disease of the body politics; a pathological condition which can be traced to abnormalities in the social or economic structures or to the racial characteristics of particular peoples. Historians on the other hand do not discuss war from the aspect of good or evil normality or abnormality, health or disease. For them it is simply the use of violence by states for enforcement, the protection or extension of their political power. War in Somalia has left an estimated 400,000 Somali's displaced since the (IFG) backed by the Ethiopian army entered Mogadishu last December to eject Islamic courts union (ICU) The UNHCR estimate 124,000 people have fled Mogadishu since Feb. 2004 while 73,000 are reported to have left capital Mogadishu. 1.2 Definition of the Anomaly. Conflicts in Africa date back to 1884 when the continent was balkanized into colonies by European powers. The state, in trying to assist to bring order amid disorder, merely adds another dimension to the conflict. External actors to a conflict should be identified and brought to participate in the conflict resolution. The mind must be decolonized so that conflict resolution and peace building and dialogue can be regionalized and, where appropriate globalize. Early warning responding units involving CSO, up to the community level, should be in a position to soften the edges between groups. This includes suggesting other ways of resolving issues that recourse to arms. There is need to study the countries success stories. In cases where there is internalization of conflict international actors are quick to respond to bring peace to the area. Consideration, therefore ought to be given to the internationalization of peace building process. The presence of the UN force and the Ethiopian military occupation is a reflection of a political hostility. However, this is to be blamed on external forces reverberating waves of fear in the Nation of Somalia, consequently, it is futile to try to regulate or reduce military forces separately from their underlying political issues. Basically hostility should be resolved, through the reduction in arms. This will bring sanity and a sense of security among residents. To attempt control of military forces before removing the political sources of friction or threat is to put the cart before the horse. 1.3 Rationale. The basic point should be stressed again no arms-control plaint will remain effective and dependable unless it continues to serve the national interest of Somalia and its warring factions as its leaders conceive those interest. In reaching their judgments they would however appraise the alternatives. The main function of inspection and of remedies available to the other parties is to make

Tourism Essay Example | Topics and Well Written Essays - 1500 words - 1

Tourism - Essay Example Therefore, while evaluating tourism as a whole it is imperative to consider its dark and the bright side. Tourism just for the sake of leisure or fun may leave detrimental effects, thus educating tourists about their limits and rights is very important, to provide tourism a healthy form. In the following text some of the pros and cons are discussed with respect to their socio-economic implications. Tourism is involved directly as well as indirectly in economic activity of a place or a country, this is due to demands for services and goods that are needed to be produced and provided (Tribe, 2011). The direct effect of tourism on economics of a place is termed as tourism’s ‘economic contribution’ and it is determined by tourism satellite account or TSA. Meanwhile, the indirect economic impacts of tourism are determined through various models, and this type of modelling helps in determining the overall direct and indirect effects of tourism on the economy of a place. While considering the economic contribution of tourism it is imperative to understand the concept of tourism industries. Tourism industries are activities that typically produce tourism characteristic products. The criteria to characterize tourism product is that the production or availability of a product or service is sufficiently proportional to the extent of tourism, consequently the demand of these services or products develop a direct link with the presence of tourists. Some of the key characteristic tourism products include accommodation services, transport services, recreational services and area specific tourist services. Accommodation services refer to availability and management of hotel, motels and rest houses (Goeldner & Ritchie, 2009). Transport services include air, rail and road transport. Recreational services are usually specific from place to place, but some

Police Character and Ethics Essay Example | Topics and Well Written Essays - 2000 words

Police Character and Ethics - Essay Example With this in mind, in terms of law enforcement, the Slippery Slope theory/philosophy represents the initial movement downward into undesirable actions which will make it difficult for the individual to halt these actions especially if they experience no negative consequences for the behavior. The Slippery Slope is linked closely with gratuities received by law enforcement officers. One notable Florida police sergeant defines police gratuities as â€Å"the receipt of free meals, services and discounts† (Andrews, 2004). Some might offer that taking such gratuities from local community members as a thank you for quality police service is unethical. This argument suggests that once an officer has accepted such gratuities, it might be reasonably concluded that the giver may expect certain favors in exchange for that free, proverbial cup of coffee. Under the Slippery Slope argument, favors in exchange for gratuities can include business referrals such as using specific towing companies, ambulance services or repair shops (Andrews). As the officer moves further down this slippery slope, becoming accustomed to this unethical behavior, they might now be tempted to remove desired items from crime scenes, evidence lockers, or any other environment in which they have access a nd can get away with the action of theft. The Slippery Slope does not necessarily suggest that all officers are going to be corruptible, only that the simple action of taking a gratuity as a gesture of appreciation can lead to an overwhelming series of negative consequences which jeopardize community, legal and social interests. In 2001, after the World Trade Center incident, community citizens across the nation were offering free meals, free admission to amusement parks, etc. all in an attempt to salute their law enforcement heroes (Andrews). The Slippery Slope argument might suggest that officers would become accustomed

Tourism Essay Example | Topics and Well Written Essays - 1500 words - 1

Tourism - Essay Example Therefore, while evaluating tourism as a whole it is imperative to consider its dark and the bright side. Tourism just for the sake of leisure or fun may leave detrimental effects, thus educating tourists about their limits and rights is very important, to provide tourism a healthy form. In the following text some of the pros and cons are discussed with respect to their socio-economic implications. Tourism is involved directly as well as indirectly in economic activity of a place or a country, this is due to demands for services and goods that are needed to be produced and provided (Tribe, 2011). The direct effect of tourism on economics of a place is termed as tourism’s ‘economic contribution’ and it is determined by tourism satellite account or TSA. Meanwhile, the indirect economic impacts of tourism are determined through various models, and this type of modelling helps in determining the overall direct and indirect effects of tourism on the economy of a place. While considering the economic contribution of tourism it is imperative to understand the concept of tourism industries. Tourism industries are activities that typically produce tourism characteristic products. The criteria to characterize tourism product is that the production or availability of a product or service is sufficiently proportional to the extent of tourism, consequently the demand of these services or products develop a direct link with the presence of tourists. Some of the key characteristic tourism products include accommodation services, transport services, recreational services and area specific tourist services. Accommodation services refer to availability and management of hotel, motels and rest houses (Goeldner & Ritchie, 2009). Transport services include air, rail and road transport. Recreational services are usually specific from place to place, but some

Pet Wonderland Services (PWS) Essay Example for Free

Pet Wonderland Services (PWS) Essay Introduction to the organization Pet Wonderland Services (PWS) is a new business in pets industry. PWS first shop was at Shah Alam section 13. Although there are several pets shop in Shah Alam, PWS wil brings new services to the animal lovers communities as. Vision To serve the best quality, friendly and effective service and fulfill customer satisfaction. Mission To be one of the top pet shop that brings the most high quality and effective services in the Malaysia. â€Å"Your pets is our responsible too† Objective The main objective of this service is to ease community that they would not have to bring their pet to our shop but we will go to their house and give the services that they wanted to. In our services, we only provide the best pets product and we will consult with the owner about their pets first so that we can use an appropriate an suitable pet’s product to their pets. We want to deliver a quality services so that customer will believe in us. We are not just gaining profit, we are also gaining trust to our customer and love to the animal.

Functions and roles in housekeeping

Functions and roles in housekeeping CHAPTER 1 – HOUSEKEEPING (INTRODUCTION) 1-1: An unfortunate truth- It is unfortunately true that housekeeping department being the largest department is the least admired and appreciated department in a hotel, which is maybe because of its ‘back of the house’ identity, its limited contact with guests and its only job of cleaning and maintaining the hotel. Housekeepers are the unsung heroes of the hotel. But today housekeeping department is no more a back of the house department, rather it is an important and integral department in a hotel. In accordance with the modernization and advancement in technology, housekeeping department has changed itself in a better way according to the present day scenario in the hotel industry. 1-2: What does Housekeeping department ensure? An effective and efficient housekeeping department essentially ensures the cleanliness, secures the safeguard, maintains an aesthetic upkeep in the hotel and deals with all the ancillary services provided by the hotel. The functions performed by hotel housekeeping department determines all the day to day operations of the hotel. Its main significance is to ensure cleanliness, comfort and safeguard in the hotel and to professionally upkeep a higher level of quality service at all times. In today’s tough and competitive scenario, maintaining exquisiteness in the hotel is hard and satisfying guest with that exquisiteness is even harder. 1-3: Changes in the job of Housekeeping department- In past times, the job of Housekeeping department was limited to the only responsibility of ensuring cleanliness and maintenance of the hotel on a timely basis, but today various and enormous changes have been made to the job of Housekeeping department ranging from the dealing with diverse cleaning chemicals, managing ‘lost and found’ and avoiding theft in the hotel. CHAPTER 2 – HOUSEKEEPING MANAGERS AND HOUSEKEEPING 2-1: Latest trends going on in Housekeeping- As the hotel industry is focusing more on recycling inventory, waste composition and environment conservation, housekeeping department needs to make some habitual changes and in order to meet the primary challenges it necessarily needs to follow the latest trends going on in the hotel industry, some of which are given down below: 2-1-1: Recycling and utilizing inventory Using old linens as towels and aprons, purchasing cleaning and guest supplies in bulk to save money, exchanging old furniture and equipment’s with scrap dealer for money or donating them to institutions or charities are some of the emerging inventory trends going on in hotel housekeeping scenario. 2-1-2: Technology savvy – Nowadays hotels are largely depended upon the use of technology to save time, bring personalization in service and ensure quality service. The use of i-pads and i-pad minis in in-room service as an e-butler which allows the guest to access the options like remote control lighting and door locking system, entertainment services like music and camera and other options. This use of technology also helps the hotel to work efficiently in day to day jobs as it enables the optimal utilization of time at one click. 2-1-3: Housekeeping software Hotel housekeeping software is a web based system that helps to cut the cost, save the time and reduce the human effort for efficient and effective management of housekeeping jobs. It enables the hotel management system to link with all the departments through web, it makes online reservations and booking features in order for hotel to increase the occupancy, it keeps the expense and usage records of the inventory and generates the reports within seconds.2-1-4: Eco-friendly practices – Hotel industry is increasingly focusing towards environmental awareness, becoming eco-friendly and moving towards reliable tourism. Hotel housekeepers emphasize eco-friendly policies in their daily briefings, creatively use local crafts in guestroom amenities and turn down services to promote and profit local trade, ensure that all the guestroom amenities are eco-friendly and no plastic and chemicals are used, encourage guests to participate in linen and towel re-us e programs. 2-2: General challenges and problems in Housekeeping- Some of the general challenges and problems faced by Housekeeping managers includes managing back to back situations, mismanagement of jobs, pest controlling, cleaning linen and towels and laundry, replenishing guestroom amenities and bathroom toiletries, bed making challenges, seasonal challenges, dealing with cleaning chemicals and equipment’s, security of guest’s belongings, etc., some of which are detailed down below: 2-2-1: Pest Controlling – The challenge of Housekeeping managers in pest controlling service is to deal with different kind of pests such as mosquitoes, cockroaches, insects and flies, lizards and rats. Save the hotel building from birds and their doing feces is also a difficult task. Housekeeping managers should coordinate with pest control vendor to ensure measures taken regarding all the pest control tasks and treatments such as timely spraying, fogging, fumigation, gel treatment, keeping gum boards for lizards and rats, using lemon grass oil spread to resist mosquitoes, birds gel and spikes and netting to resist the hotel building from birds. 2-2-2: Seasonal Challenges – Housekeeping managers encounter cleaning challenges mostly during rainy season. Cleanliness and maintenance of guest areas during rainy season becomes challenging because rainwater as flows down in guest areas along with soil leads to the algae growth and other issues in guest areas. Rainy season can also cause infestation in the hotel premises as it brings insects and flies along with it, so Housekeeping managers should ensure that there is no water logging and there is no possibility of insect infestation throughout the hotel premises. Keeping foot prints off the floor during rainy season is also a difficult challenge for housekeeping managers. 2-2-3: Security of guest’s belongings – There is always a certain extent of fear in guest’s mind when leaving their valuable items in hotel’s room. As this is a genuine fear of items getting lost or stolen. Housekeeping managers should always take some serious measures regarding guest’s valuables. Housekeeping managers need to create and circulate some strict rules to safeguard the guest’s valuable items being lost or stolen by the housekeepers. Nothing other than missing of guest’s valuables weakens the guest’s trust. CHAPTER 3 – LINEN CHALLENGES IN REGARD TO CURRENT TRENDS 3-1: Change in linen trends – There has been a scenario in hotel industry a few years ago wherein every hotel housekeeping used to repeat the same linens every year. This scenario was same for both bed and bath linens as well. Every guest could probably find the same white, plain and striped linens and same plain terry towels across every hotel they would visit. Despite this scenario has been changed as the trends has been changed as well. Previously, hotel housekeeping used to have a maximum thread count of 400 but presently it has been lengthened to 1500 which ranges from 550 GSM to 700 GSM. Whereas, previously linens were made from 100% cotton but presently hotel housekeeping use linen made from the mixture of cotton and polyester and sometimes even 100% polyester made linen is also used. Mixing polyester and several other fabrics like organic cotton, Egyptian cotton, microfiber, nylon, etc., in linen increases the strength and durability of linen. Housekeeping managers of many hotels even provide their guest with a linen menu which consists of a choice of pillows ranging from microfiber, cervical, soya, horse hair, memory foam, bamboo pillows and even a pillow concierge for assistance to ensure guests a happy sleep. Housekeeping managers of many hotels are adopting the technique of RFID or Radio Frequency Identification that acts as a linen management system which enables the housekeeping managers to tackle the challenges and problems faced by them regarding the management of the linen and linen related issues. Another upcoming trend in hotel housekeeping is the use linens made from organic products like bamboo, coir, jute, paper, wool, etc., and the use of linens which take less time in drying. Ranging from energy saver lighting and water saver bathroom amenities to eco-friendly linens, hotel housekeeping are adopting various techniques to cut linen cost and long term operational cost to initiate more efficient and effective practices. 3-2: Linen challenges and problems The use of RFID technique by the hotel housekeeping for linen management like linen inventory control, linen purchase, etc., cannot be adopted by many hotels because it is a costly system that requires a high cost involvement. The adaptation of energy efficient, environment friendly and organic products like eco-friendly linen, eco-friendly chemicals such as Eco booster, Eco soft, Eco tide, etc., by the hotel housekeeping is also reducing because it also requires a high cost involvement. Cross contamination of clean linens is one of the major challenge faced by housekeeping managers. They face major problems in keeping clean linens fresh and keeping them away from dirty and contaminated linens. Selecting appropriate and proper materials from which the linens are made up of is also a major challenge faced by housekeeping managers. They face major problem when selecting the materials like cotton, polyester, microfiber, nylon, wool, etc. Linen is mostly damaged due to excess of chemicals during washing and excess of heat during drying. Regulating chemicals during washing linens and reducing heat during drying, can increase the life of linen. Increasing the life of linen for budgeting costs and managing linen inventory is an adequate and crucial factor in hotel housekeeping. Changing and replacement of linen can be a costly operation. CHAPTER 4 – LAUNDRY CHALLENGES IN REGARD TO CURRENT TRENDS 4-1: Current laundry trends – Housekeeping managers are adopting RFID or Radio Frequency Identification technique for laundry management as it oversees it by increasing productivity, preventing loss during linen exchange, budgeting costs, tracking and recording laundry activities, monitoring laundry functions, reducing labor costs and lowering operating expenses. Housekeeping managers are adopting Ozone laundry system to reduce costs and implement environment efficient practices. The major advantage of Ozone laundry system is that it has an on premise installation and does not disrupt any other housekeeping operations. Ozone laundry system evaluates hotel laundry operations and enables the housekeeping managers for cost and energy savings. Housekeeping managers are adopting the use of special detergents with color protection technology formulated to keep dark fabric dark and the original color retained, use of bleach pens for effective upkeep of fabrics with a fine point applier technology, use of fabric softeners and whiteners, spa like treatment with laundry detergents that care fabrics with aromatic therapeutic scents and wrinkle free sprays that softens and crisps the fabric without using an iron. Housekeeping managers are adopting waterless laundry system with polymer bead technology which provides a solution to the problem of water, detergent and electricity usage and wastage. This system replaces 80% of water, uses 50% less detergent and electricity in contrast to the traditional used methods. This technology has outperformed the traditional laundry methods with today’s laundry methods used by the hotels. Another trend followed by housekeeping managers is the transformation of in-house laundry operations into polymer bead laundry system which helps to cut laundry operational costs by 50% and enables efficiency in usage of water, detergent and electricity. This technology allows the tough stains on linen to remove and linen gets cleaned in betterment for extending the life of linen, so as to provide the guests with cleaner linens and keep the linen inventory in use for a long time. 4-2: Laundry challenges and problems – A challenge faced by housekeeping managers is to wash anything and everything ranging from shoes, microfiber cloths, garments and mop heads. Washing all the laundry fabrics all together causes problems, damages the fabrics and even the machines. But at the same time, it can be expensive and excessive to wash them separately or wash them by hands. In hotels, the stains of coffee, tea and chocolates can be washed, but washing the stains of blood and some permanent stains is a challenge for housekeeping managers. Nothing can be resolved other than discarding the linens with such stains, and replacing them can involve high cost. A major challenge faced by housekeeping managers is that the removal of stains from fabrics takes time and needs patience, that housekeeping managers during laundry operations don’t have. The challenge housekeeping manager’s face is to identify and treat the stain based on the type of stain it is. Is it an oil based stain, an organic stain or a nonorganic water based stain. Another challenge which housekeeping managers face is the smelly and dirty washing machines. After washing hundreds or thousands of fabrics in laundry in a week, washing machines needs to be washed once in a week too. Housekeeping managers face a major challenge of labor intensiveness, which is the most expensive component in laundry operations. It is a cost factor which requires a high cost of involvement. The challenge is to cut labor costs by utilizing the laundry standards with efficiency and effectiveness. CHAPTER 5 – GUEST SUPPLIES CHALLENGES IN REGARD TO CURRENT TRENDS 5-1: Change in guest supplies trends – Other than providing friendly and personalized services, what interests and fantasizes the guests are the in-room guest supplies and amenities. Ranging from grooming products to cosmetic products or techno savvy products, in-room hotel guest supplies or amenities have been advanced as hotels all over the world are accepting and appreciating the latest guest’s trends. The standard old trends in hotel guest supplies of keeping a chocolate on the pillow or other food amenities during turn down service, offering a welcome drink on check-in and providing complimentary Wi-Fi, no longer interests the guests now. In the world of high-end guests who expect high-end amenities look for extravagant facilities and services. The new trends in in–room guest supplies that are emerging in hotel nowadays is providing whole minibar as complimentary amenity and offering the guests an amenity menu to choose the amenity of their choice. The standard hotel bathroom with tiled floors and shower curtains no longer fantasize the guests now. Guests of today want the bathroom trending such as distinctive faucets and sinks, extravagant lighting systems, illuminated mirrors, glass paneled doors, which boosts the bathroom design. Housekeeping managers have understood the change in trends of guest supplies and are shifting towards providing exclusive branded amenities to their guests. Accor’s luxury hotel segment Sofitel provides its guests an elegant refinement of products from exquisite brands such as Hermes, Lanvin, Cinq Mondes and Carita. 5-2: Guest supplies challenges and problems – The major challenge faced by housekeeping managers in guest supplies is the cost-factor. Housekeeping managers face a cost-cutting problem which diversely affects the quality and quantity of the guest supplies and amenities provided to the guests. Another challenge faced by housekeeping managers is the keeping minibar stocked or re-stocking of minibar amenities. Guests often complaint about the inflated price of the minibar amenities. So it is also a major challenge for the housekeeping managers. The challenge which housekeeping managers face regarding minibar guest supplies is to use costly branded products and make it a complimentary amenity. Instead they can use local or less expensive products in minibar and make it complimentary. Wi-Fi has been a standard amenity in the hotel guest’s supplies. Housekeeping managers regarding hotel Wi-Fi face cellular challenges of weak signal strength and network capacity issue. Customizing and personalizing hotel guests supplies according to the specific preferences and demands of the guests and providing the best of quality services and facilities in guest’s supplies is another major challenge faced by housekeeping managers. CHAPTER 6 – CONCLUSION 6-1: Critical Analysis – All the hotels around the world are pursuing to look for efficient and effective ways of meeting the needs and demands of the guests and providing the best of quality services, in which hotel housekeeping department plays a vital and crucial role. Hotel housekeeping department ensures to provide an all new element in the luxury to guests and guestrooms in the terms of linens, laundry, guest supplies and other ancillary amenities. The emerging trends of linens, laundry and guests supplies in hotel scenario directly collide with challenges faced by the housekeeping managers regarding these three aspects. Changes in linen operations due to cost and other factors such as using single bed sheets instead of two bed sheets, mixing polyester and several other fabric materials with cotton to make linens, are some of the changes that are taking place. Laundry operations where new washing techniques such as steam laundry, waterless laundry and ozone laundry are taking place because water is a perishable resource and need to be saved and for more environment efficient techniques. In today’s hotel scenario of high-end guests who expect high-end amenities and look for extravagant facilities and services, demand for more due to the rise in their disposable income. And by providing exquisite guest supplies hotels can rise up to the expectation mark of the guests. In the end I’d like to conclude that the housekeeping department is an important and initial part of the hotel which is not going to change anytime soon or later. Anchit Garg 1477555Page 1

The Drama of the Clinton Sex Scandal Essay -- Presidency Bill Clinton

The Drama of the Clinton Sex Scandal Rare is a person that crosses the path of the White House without some emotion of envy or awe. This building epitomizes world leadership and unprecedented power. This renowned leadership may be the only association made by certain countries, while in the United States many see an other significance: Watergate, Whitewater, Kennedy's brutal and mysterious assassination, and today, Clinton's "zippergate" scandal. When the President of the United States takes oath, he gives up a part of his life. His private life becomes the public's life, and they feel the right to know what happens behind the Oval Office. Now the Presidency must battle against Newspaper journalists, radio personalities, televised news reports and now, even more menacing: the Internet. Presidents, who are constantly reminded of their power and prestigious rank, become exasperated because they cannot control the news media, even though they can to a large degree set the news agenda. Media has expanded in its presence, becoming widespread on the Internet, perhaps monopolizing the domain, by becoming more powerful and more used than written, televised or radio journalism. The Presidents' inability to control the press exposes their vulnerability and tends to question the actual power they can actually exert. All presidents, at some time or another, became frustrated at what they perceived as unfair treatment by the press, even while acknowledging its vital function in a free society, and many presidents have been a part of a scandal. The current presidential scandal with Monica Lewinsky had swept the Nation overnight. It seems quite impossible to know just how it will all turn out, and unfair to even speculate, but the media certainly seems to think they possess that right. It is obvious that this story has changed the face of journalism, has put online media on the map in a major way, and has made life more difficult for newspapers forever. First, let's take a look at how this story developed and how it acted on the Internet. David Noack of E&P in his article "Web's Big Role in Sex Controversy" does a great job of detailing the twisting path this tale took from rumor to investigation to publication, and how the Internet played a key part. Noack points out in his article that the "Clinton/Lewinsky" scandal has drastically changed online media. He writes:... ...presidential scandal. The media failed to turn up any new evidence and spent weeks broadcasting special reports that were nothing more than speculations. The famous image of Bill Clinton embracing Monica Lewinsky was all too much a subliminal message telling the American people that it is all right to disrespect and dislike the leader of their country. Despite these allegations that are certainly should not be condoned, Bill Clinton was elected twice to run the most powerful country of the World and will continue to do so no matter what. Now every day some new story breaks about a different woman that claims Bill Clinton aggressed them sexually. Bill Clinton can only prove so much to prove his innocence and probably isn't innocent, but nonetheless it doesn't concern the American public since it doesn't concern his ability to perform in the Oval Office. (No pun intended.) Even though being in the spotlight comes with being a world leader, the media don't need to worry about the every move and the secrets from his past. The media needs to inform the public of the Presidents misgivings that could possibly put his capabilities. There are also victims, and what about their rights?

New Deal :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Franklin Roosevelt’s â€Å"optimism and activism that helped restore the badly shaken confidence of the nation† (pg. 467 Out of Many), was addressed in the New Deal, developed to bring about reform to the American standard of living and its low economy. It did not only make an impact during the Great Depression. Although, many of the problems addressed in the New Deal might have been solved, those with the long lasting effect provide enough evidence to illustrate how great a success the role of the New Deal played out in America’s history to make it what it is today. Although, the growth of business was booming and consumption was extremely high during the 1920’s employers failed to equally distribute the benefits to its industrial workers who got the short end of the stick and did not see any profit from productivity. Since there was no law at the time established on how many hours a person was to work and get paid, employers would overwork and underpay the laborers. This became a major problem because it brought about high unemployment rates, which for laborers, the shortage of jobs meant strong competition among each other for finding and keeping a job, and low wages, which brought down consumption. Several of the policies created to specifically help the jobless during that time were, Emergency Relief Appropriations Act (1935) run by the Public Works Administration (PWA), designed for the construction of public building, roads, dams and other projects. Federal Project No. 1, also run by PWA, gave jobs to writers, musicians, and artist. â€Å"The idea was to provide jobs and thus, stimulate the economy through increased consumer spending†. (pg 469 Out of Many)   Ã‚  Ã‚  Ã‚  Ã‚  The most benefited policies created through the New Deal for employment, one, the Social Security Act (1935), provides â€Å"old-aged pensions and unemployment insurance. A payroll tax on workers and their employers were created a fund from which retirees received monthly pensions after age sixty-five.† (pg 470 Out of Many) Second, National Labor Relations Act (1935), also known as the Wagner Act, gave Americans the right to form a union and bargain with their employers for better pay and working conditions. Third, and the most important one of all Fair Labor Standard Act (1938), it established a minimum wage and maximum hours for an employee.   Ã‚  Ã‚  Ã‚  Ã‚  Roosevelt’s first order of business as President was to put a halt on the banking system. Congress passed the Emergency Bank Act, which gave him leeway to all banking transactions and foreign exchange.

Marketing strategy in the tourism industry Essay

The word â€Å"strategy† occurred from the Greek strategos, â€Å"art of the general†. The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive fight in long-term prospect, sharply increased in the last decades. All companies in the conditions of the rigid competition, quickly changing situation have to not only concentrate attention on internal state of affairs in the company, but also develop strategy of a long-term survival which would allow them to be in time behind the changes happening in their environment. Strategy represents the detailed comprehensive comprehensive plan, intended to provide implementation of mission of the organization and achievement it is more whole. Formation of strategy is one of management functions which represents process of a choice of the purposes of the organization and ways of their achievement. Marketing strategy is a strategy of the enterprises focused on market values. Marketing strategy has two main reference points – the market and a product. The subject of a term paper is actual since for many enterprises marketing strategy is the major strategy as it provides validity of a market orientation of the enterprise. The purpose of a term paper consists in a choice of such marketing strategy for the studied organization as a result  of which the company will achieve the objects, and will be in time behind the changes happening in its environment. Practice of business showed that there is no strategy, uniform for all companies, as well as there is no uniform universal strategic management. Each firm is unique in own way, and process of elaboration of strategy for each firm is unique as it depends on a firm position in the market, dynamics of its development, its potential, behavior of competitors, characteristics of goods made by it or services rendered by it, state of the economy, the cultural environment and still many other. Certainly, always it is necessary to remember that strategic management — it first of all a product of creativity of the top management, but at the same time it is possible to tell and about a certain theory of the strategic management which knowledge allows to exercise control of the organization more effectively. 1. Kinds of marketing strategy and process of their choice. 1.1 . Definition of strategy and their version. Company strategy, as a rule, consists of the thought-over purposeful actions and reaction to unforeseen succession of events. The firm defines the long-term actions in relation to the markets, the commodity range, pricing, merchandising and goods advance on the market, develops marketing strategy according to various conditions of demand, forms the global directions of the development. Firms have a big degree of a freedom of choice of strategy. They can diversify the activity in connected or not the connected grew by means of creation of joint ventures, strategic alliances, acquisition of other companies or opening of new activities. Some companies follow strategy of leadership in expenses, others focus attention on various combinations of numerous properties of goods more attractive to clients, and the third choose discussion of special inquiries of a narrow circle of buyers. Further the main marketing strategy which are more often used for organization development will be given. Marketing strategy — process of planning and realization of various marketing actions, which are subordinated to achievement put before the company (firm,  the organization, business structure) is more whole. All variety of strategy which commercial and non-profit organizations show in real life, are various modifications of several basic strategy. Each of these strategy is effective in the certain situation determined by factors of internal environment therefore it is important to consider the reasons of a choice of a certain option. The organization is faced by four main strategic alternatives: 1 . Limited growth. The majority of the organizations adheres to this alternative, for it establishment of the objectives from achieved, inflation-adjusted is characteristic. It is the easiest, convenient and least risky way of action. Apply in the mature stable industries having stable profit in the past. At strategy of limited growth of the purpose of development are established â€Å"from reached† and are corrected at situation change. If the management, is generally satisfied with position of firm, it is obvious that in the long term it will adhere to the same strategy as it is the most simple and least risky way of actions. 2 . Growth. This strategy is most often applied in dynamically developing branches with quickly changing technology. The strategic alternative of growth is carried out by annual substantial increase of level of short-term and long-term goals over level of indicators of previous year. This strategy is the chosen alternative second most often. It is applied in dynamically developing branches with quickly changing technologies. Growth can be internal or external. Internal growth can happen by expansion of the range of goods. External growth can be in allied industries in the form of the vertical or horizontal growth by a way of acquisition of other firm, their association or merge. 3 . Reduction – strategy of a last resort. Options of realization of strategic alternative of reduction: elimination, cutting off superfluous, reduction, reorientation. This strategy gets out the organization most less often. For it establishment of the objectives below the level achieved in the past is characteristic. To strategy of reduction resort when indicators of activity of the organization get a steady tendency to deterioration, and no measures can change this situation. 4 . Combination – strategy of a combination of all alternatives which the major companies which are actively operating in several branches adhere. This strategy represents a combination of the considered alternatives – the limited growth, growth and reduction. The large organizations which actively function in several branches adhere  to this strategy, as a rule. For example, the firm can sell or liquidate one of the productions and in exchange get one or several others. Marketing strategy (F. Kotler). According to F. Kotler, the firm in competitive fight can play one of 4 roles. The marketing strategy is defined by position of the company in the market, whether is she the leader, the applicant, the follower or occupies a certain niche: 1 . The leader (a share in the market about 40%) feels surely. The leader of the market possesses the greatest share of the market of a certain product. To strengthen a dominant position, the leader needs to seek for market expansion as a whole, attracting new consumers, finding new ways of consumption and use of production. For protection of the share of the market the leader uses strategy of position, flank and mobile defense, preemptive strikes and reflection of the attack, the compelled reduction. The majority of leaders of the market seek to deprive of competitors of the possibility of transition to approach. 2 . The applicant for leadership (a share in the market about 30%).  Such company aggressively attacks the leader and other competitors. Within special strategy the applicant can use the following options of attacks: â€Å"frontal attack† – is conducted in many directions (to new goods and the prices, advertising and sale), this attack demands considerable resources. â€Å"environment† – attempt to attack all or the considerable market territory of the market. â€Å"round† – transition to production of essentially new goods, development of the new markets. â€Å"attack of a gorilla† – small gusty attacks not absolutely correct methods. 3 . The follower – (a share of 20%) the company which to seek to keep the share of the market and to bypass all banks. However even followers have to adhere to the strategy directed on maintenance and increases in a share of the market. The follower can play roles of an imitator or the double 4 . Dug round in a market niche – (a share of 10%) serves a small segment of the market to which there is no business to major companies. Traditionally this role I played small business, today strategy of niches use also the large companies. Key to niches – specialization. The companies focusing in niches, choose one or several areas of specialization: on end users, down, depending on the sizes of clients, on special clients, by the geographical principle, on a product, on individual service of buyers, on a certain ratio of  quality/price, on service, on distribution channels. Some niches are more preferable than one. Main competitive strategy (M. Porter). Malt liquor allocates five main competitive strategy: 1 . Strategy of leadership in the expenses, providing decrease in full costs of production of goods or services. 2 . The strategy of broad differentiation directed on giving to goods of peculiar features, distinguishing them from goods of rival firms that promotes attraction of a large number of buyers 3 . The strategy of optimum expenses which is giving the chance to buyers to receive for the money a great value at the expense of a combination of low expenses and broad differentiation of production. The task consists in providing optimum expenses and the prices concerning producers of production with similar lines and quality. 4 . The focused strategy, or the strategy of a market niche based on low expenses, is focused on a narrow segment of buyers where the firm advances the competitors at the expense of lower costs of production 5 . The focused strategy, or the strategy of a market niche based on differentiation of production, sets the purpose providing representatives of the chosen segment with goods or the services most fully answering to their tastes and requirements. The analysis of a competitive situation and definition of position of the organization in it assume determination of complexity and dynamism of the competitive environment. Universal methods of such analysis are the model of five forces of M. Porter and the analysis of expenses of competitors. The model of five forces assumes carrying out the structural analysis on the basis of determination of intensity of the competition and research of threat of penetration on the market of potential competitors, the authorities of buyers, the authorities of suppliers, threats from goods or service substitutes. The analysis of expenses of competitors is consolidated to clarification of the strategic factors operating expenses, actually the analysis of expenses and modeling of expenses of competitors. For obtaining competitive advantage the firm can use three the general competitive to strategy: 1. leadership in expenses (a task — to achieve leadership in expenses in the concrete sphere at the expense of a set of measures for control of them), 2. individualization (achievement of difference of a product or organization service from products or services of  competitors in this sphere is supposed), 3. focusing (a task — concentration on concrete group, a segment of the market or the geographical region). Types of strategy of behavior of firms according to A.A. Thompson and A.DZh. Striklendu. They allocate the following strategy: offensive, defensive and strategy of vertical integration. 1. Offensive strategy for preservation of competitive advantage. Competitive advantage is usually reached due to use of creative offensive strategy it isn’t so simple to them to resist to competitors. Six main types of offensive strategy are allocated: the actions directed on resisting to strengths of the competitor or to surpass them; the actions directed on, use of weaknesses of the competitor; at the same time approach on several fronts; capture of unoccupied spaces; guerrilla war; pre-emptive strikes. 2 . Defensive strategy for protection of competitive advantage aim to hold the market position, to reduce risk to be attacked, to transfer attack of the competitor with smaller losses, to put pressure on throwing down a challenge to reorient them on fight against other competitors. 3 . Strategy of vertical integration. The essence of this strategy is that firms can expand the activities for the direction to suppliers (back) or in the direction to the consumer (forward). The firm building the new enterprise for production of entrance components which were bought earlier from suppliers, undoubtedly, remains in the same branch, as earlier. Similarly, if the producer chooses integration â€Å"forward†, opening a network of the retail shops to sell production to directly end user, he remains in business on production of this production, even on condition of expansion of its field of activity in a branch chain of values. Strategy of vertical integration can pursue the aim of full integration in grew or partial  integration (creating positions at the most important stages of a branch chain of values). The company can carry out vertical integration, beginning own actions in other links of a branch chain or getting the firms which are already working in this sp here that they were closer to the company. 1.2 Specifics of marketing in tourism. Tourism according to the main characteristics has no fundamental differences from other forms of economic activity. Therefore all essential provisions of modern marketing can be fully applied and in tourism. At the same time in tourism there are the specifics distinguishing it not only from trade in goods, but also from other forms of trade in services. Here trade, both services, and goods (by estimates of experts, the share of services in tourism makes 75%, goods – 25%), and also special nature of consumption of tourist services and goods in a place of their production, moreover, in a certain situation takes place. In the traditional production having concrete result of work (goods in a material and material form), the concept of marketing has more concrete contents. In tourism the result of activity is reduced to a tourist product. In fact, the tourist product is the any service which is satisfying these or those needs of tourists and subject to payment of the hardware of th eir party. Tourist services treat hotel, transport, excursion, translation, household, municipal, intermediary, etc. The main tourist product is complex service, i.e. the standard set of services sold to tourists in one â€Å"package†, abroad they are called often package-tour. Tourist marketing – concept difficult and capacious in view of what it yet didn’t receive the accurate and final wording. There is a set of definitions, including: – methods and the receptions directed on identification and satisfaction of needs of people, caused with motives of rest – informative aspect, rest, entertainment, treatment, etc., – and the organization of tourist bureaus or the associations, capable it is rational to satisfy these requirements; – the state and private activity of the tourist enterprises which is carried out on the international, national and regional plans for the purpose of satisfaction of requirements of certain groups of tourists; – the system of a trade production activity aiming at satisfaction of individual needs of each consumer on t he basis of  identification and studying of a consumer demand for receiving the maximum profit; – the market focused management, directed is achievement of the objectives enterprises more whole than the enterprise by more effective, than at competitors, satisfaction of needs of tourists; marketing can be used as at the level of separate travel company, and separately tourist concerns, holdings, including at the international level. The world tourist organization allocates three main functions of marketing in tourism: 1) establishment of contacts with clients sets as the purpose to convince them that the offered vacation spot and services of service existing there, sights and expected benefits completely correspond to that clients wish to receive; 2) development assumes design of innovations which will be able to provide new opportunities for the sale, in turn similar innovations have to correspond to requirements and preferences of potential clients; 3) control provides the analysis of results of activity on advance of services in the market and check of, as far as these results reflect really full and successful use available in the sphere of tourism of opportunities. The tourist product has to be good acquisition. In this regard marketing represents the consecutive actions of the tourist enterprises directed on achievement of such purpose. Therefore and reasonable the following definition of marketing is rath er logical. Marketing in tourism is a system of continuous coordination of offered services with services which are in demand in the market and which the tourist enterprise is capable to offer with profit for itself and is more effective, than it is done by competitors. In relation to tourism allocate some components of a complex of marketing: – personnel, its qualification and training; – process of providing service; – environment. Tourist business is unique in the sense that the personnel of the enterprises is a part of a tourist product. Hospitality, goodwill – the main condition for all comers, and not just specialists in direct service of consumers. Marketing has to be an integral part of philosophy of all organization, and functions of marketing to be carried out by all employees. Key factor of competitiveness of the tourist enterprise are a measure (action) for mobilization of creative activity of collective. Important factor of  high-quality service of the client is the environment – appearance of the building, office registration, furniture, the equipment, office equipment, etc. the atmosphere of the offer of a product (the physical environment) is perceived by means of sense organs (sight, hearing, sense of smell, touch) and has impact on consumer behavior in four ways: 1) can serve as a data carrier for potential consumers; 2) can serve as means of drawing attention of clients; 3) can be the carrier of a certain effect (colors, sounds and properties of surfaces of subjects surrounding the client influence his consciousness and induce to purchase); 4) can create a certain mood. [19, page 58] Ensuring management efficiency with marketing requires development of its auxiliary systems: marketing information; marketing organizations; marketing control. The system of marketing information provides, systematization, an assessment and use of the data characterizing a condition of environment and the internal environment of the tourist enterprise. Without objective, actual, rather full marketing information adoption of operational and strategic decisions is impossible. The system of the organization of marketing is directed on creation of the relevant organizational structure of the tourist enterprise providing realization of marketing actions. For continuous tracking performance of marketing strategy and programs the system of marketing control is created. In practice the technology of implementation of the concept of marketing is very elastic. It can change both the structure, and a place of separate stages depending on features of the enterprise, degree of familiarity of the market, goals, tasks and market conditions. However all these elements are closely interconnected. It is impossible any of them to exclude from system, without having broken its integrity. 2. Marketing strategy in the tourism and hospitality industry. 2.1 Strategic marketing at the tourist enterprises. 1. Corporate marketing strategy in tourism. Hierarchy of marketing strategic decisions. The most important purposes of any company are: receiving profit, ensuring continuous growth of a turn and occupation of the best competitive position in the market. In marketing is the growth of sales, increase in a share of the market, increase of loyalty of consumers. Exactly at the top level company management the foundation of the correct marketing policy as each concrete marketing decision has to be considered as specification of strategic decisions of the company directed on achievement of the all-corporate purposes are laid: definition of development of the main strategic zones of managing. choice of the directions of further growth  formation of competitive advantages. These and other marketing decisions made by the top management of the company, define development of concrete products and the markets, all system of marketing actions, their expense and efficiency at the subsequent stages. Strategic marketing decisions represent a way of action on achievement of the marketing purposes which, in turn, follow from the purposes all-corporate. Distinguish the marketing decisions made by the enterprise at three levels: the corporate; the functional; the tool. Corporate marketing decisions define interaction strategy with the market and coordination of capacity of the enterprise with its requirements. Marketing decisions at corporate level define ways as it is better to use enterprise resources for satisfaction of needs of the market. It is possible to allocate three groups of strategic marketing decisions at corporate level. Portfolio strategy — allow to resolve rather effectively issues of management of various fields of activity of the enterprise from the point of view of their place and a role in satisfaction of needs of the market and implementation of capital investments in each of spheres. Growth strategy — give the chance to answer questions: in what direction to develop to the enterprise better to conform to market requirements? whether enough own resources for this purpose or is required to go for external acquisitions of  the activity? Competitive strategy — define how it is possible to provide to the ente rprise competitive advantages in the market from the point of view of bigger involvement of potential consumers and what policy to choose in relation to competitors. 2 . Marketing strategy on tourist industry development. Marketing practice considers â€Å"portfolio† in the form of set, as a rule, not economic divisions dependent from each other, strategic units of one company. â€Å"The portfolio analysis† allows to present in a matrix look results of research of activities of the enterprise for the purpose of determination of their subsequent growth and increase in profitability of strategic units which were its part. Thus increase in production is defined by development of demand and sales that leads to decrease in expenses of resources on a unit of production. â€Å"Portfolio strategy† — ways of distribution of limited resources between economic divisions of the enterprise with use of criteria of appeal of market segments and potential opportunities of each economic unit. Enterprise resource management on the basis of a choice of the economic directions of market activity is carried out with use of a matrix of BKG and a matrix Mac-Kinzi. 3 . The marketing strategy focused on growth of the tourist company. Enterprise growth — manifestation of types of its business activity which can be based on three opportunities of growth: organic growth, intensive development at the expense of own resources acquisition of other enterprises or the integrated development; diversification — leaving in other fields of activity. Strategy of growth represent business management models by a choice of types of its business activity taking into account internal and external opportunities. Control of growth is exercised with the help: Ansoff’s matrixes matrixes of external acquisitions; new matrix of BKG. Ansoff’s matrix. This matrix represents the tool for classification of production and the markets depending on degree of uncertainty of prospects of sale of production or opportunities of penetration of this production on this market. It is known that gorazno it is more difficult to sell absolutely new production, than production known, also to sell the existing range of goods to categories of the consumers close to what already got them, it is easier, than to master the new markets. Each strategic quadrant defines the directions of marketing efforts of the enterprise: 1 . Penetration strategy on the market: stimulation of purchases by traditional buyers (product replacement, use frequency); increase in a share of the market; involvement of buyers from competitors; involvement of new consumers; search of new opportunities of using. 2 . Strategy of development of the market: exit to new consumer segments; entry into the new territorial markets; exit to new marketing networks. 3 . Strategy of development of a product: innovations; new brand; modification by the range 4 . The marketing strategy focused on ensuring competitive advantages of travel agency. Competitiveness of goods and firm. The competition — rivalry of the enterprises in the market, directed on a gain attention of potential consumers. The competitive analysis represents the analysis of a competitive situation and an assessment of degree of  competitive advantages, both the enterprise, and his rivals in the market. Competitive advantage – those characteristics of market activity of the enterprise which create a certain superiority over competitors. Competitive strategy at corporate level pursue the aim to provide competitive advantage of the enterprise in the market concerning rival firms. For management of competitive position of the enterprise are used: general competitive matrix; model of competitive forces; matrix of competitive advantages; model of reaction of competitors. General competitive matrix. According to Porter’s general competitive matrix competitive advantage of the enterprise in the market can be provided with three main ways. Grocery leadership is based on policy of differentiation of goods (value for buyers is created). The main attention is paid to improvement of goods, giving of bigger consumer usefulness to them, development of branded production, design, service and guarantee maintenance, formation of attractive image. The combination of high usefulness and the high price forms â€Å"the market force† goods. It protects the enterprise from competitors, provides stability of position in the market. Price leadership is provided on the basis of possibility of the enterprise to reduce costs of production (value for the producer is created). The special attention is paid to stability of the investments, the standardized goods, strict management of expenses, control of expenses. Decrease in expenses is based on use of â€Å"an experience curve†. L eadership in a niche is connected with focusing of grocery or price advantage on a narrow segment of the market, without covering all market. Such leadership is most often used by small business enterprises. Dangers of this strategy are connected with the next moments: essential strengthening of distinctions in expenses can reduce considerably advantages of service narrow the target groups;  gap reduction in differentiated production for narrow target group and a common market is possible; competitors can find unoccupied niches even in a narrow target segment. 2.2 Process of a choice of strategy. Process of a choice of strategy includes the following main steps: explanation of the current strategy; carrying out analysis of a portfolio of businesses; choice of strategy of firm and assessment of the chosen strategy. Explanation of the current strategy is very important because it is impossible to make decisions on a future occasion, without having a clear idea concerning in what state there is an organization and what strategy it realizes. Various schemes of explanation of the current strategy can be used. One of possible approaches is offered by Thompson and Strikland. They consider that exists on five external and internal factors which need to be estimated to deal with realized strategy. External factors: scope of activity of firm and degree of a variety of made production, diversification of firm; general character and nature of recent acquisitions of firm and sales of part of the property by it; structure and orientation of activity of firm for the last period; opportunities on which the firm was focused recently; relation to external threats. Internal factors: firm purposes; criteria of distribution of resources and the developed structure of capital investments on made production; the relation to financial risk both from the management, and according to real practice and carried-out financial policy; level and degree of concentration of efforts in the field of research and development; strategy of certain functional spheres (marketing, production, shots, finance, scientific researches and development). The analysis of a portfolio of businesses represents one of the most important instruments of strategic management. It gives an evident idea that separate parts of business are very interconnected and that a portfolio as  whole significantly differs from the simple sum of its parts and the condition of its separate parts is much more important for firm, than. By means of the analysis of a portfolio of businesses such major factors of business, as risk, receipt of money, updating and dying off can be balanced. It is possible to tell with full confidence that the analysis of a portfolio of businesses is a basis of strategic planning. At the same time it is necessary to remember that the analysis of a portfolio of businesses is only one of instruments of strategic management, and it in any way doesn’t replace strategic planning as a component of strategic management, certainly, strategic management as a whole. After the management will consider available strategic alternatives, it then addresses to concrete strategy. The simplified technique of definition of position of firm and its goods in relation to opportunities grew was developed by the Boston consultative group. In the analysis of a portfolio comparison of a share of firm or its goods in the market with growth rates of all economic activity is carried out. Each of these quadrants in the BCG model is given figurative names: Stars. The new business areas occupying rather big share of roughly growing market operations on which make high profit concern to them, as a rule. It is possible to call these business areas leaders of the branches. They bring in to the organizations very high income. However the main problem is connected with definition of the correct balance between the income and investments into this area in the future to guarantee recoverability of the last. Milk cows. These are business areas which in the past received rather big share of the market. However over time growth of the relevant branch was considerably slowed down. As usual, â€Å"milk cows† are â€Å"stars† in the past which provide now to the organization sufficient profit to hold the competitive positions in the market. The stream of monetary cash in these positions is well balanced as investments into such business area require the most necessary minimum. Such business area can bring in very big incomes of the organization. Difficult children. These business areas compete in  growing branches, but occupy rather small share of the market. This combination of circumstances results in need of increase in investments for the purpose of protection of the share of the market and guaranteeing a survival on it. High growth rates of the market demand considerable monetary cash to correspond to this growth. However these business areas with great difficulty generate the organization income because of the small share in the market. These areas most often are pure consumers of monetary cash, instead of its generators, and remain them until their market share will change. Dogs. These are business areas with rather small share in the market in slowly developing branches. The stream of monetary cash in these areas of business usually very insignificant, and is more often even the negative. Any step of the organization in the direction to receive a big share of the market unambiguously immediately it is counterattacked by competitors dominating in this branch. Only skill of the manager can help the organization to hold such positions of business area. The positions taken by separate areas of business in strategic space, defined by the BCG model, dictate a choice of quite certain directions of actions: For Stars: To try to keep or increase a share of the business in the market. For Difficult children: Or to go on increase in a share of business in the market, or to be content with that is reached, or to reduce this business. For Milk cows: To try to keep or increase a share of the business in the market. For Dogs: To be content with the of provisions, either to reduce it, or to liquidate this type of business in the organization. The choice of strategy of firm is carried out by the management on the basis of the analysis of the key factors characterizing a condition of firm, taking into account results of the analysis of a portfolio of businesses,  and also character and essence of realized strategy. The major key factors which have to be considered first of all at a strategy choice, the following is. The condition of branch and firm position in branch often can play a crucial role at a choice of strategy of growth of firm. Leading, strong firms have to seek for the maximum use of the opportunities generated by their leading situation, and for strengthening of this situation. Leading firms depending on a condition of branch have to choose various strategy of growth. So, for example, if the branch goes to decline, it is necessary to stake on diversification strategy if the branch roughly develops, the choice has to fall on strategy of the concentrated growth or strategy of the integrated growth. Weak firms have to behave in a different way. They have to choose those strategy which can lead to increase in their force. If such strategy aren’t present, they have to leave this branch. The purposes of firm give uniqueness and originality to a strategy choice in relation to each concrete firm. For to what the firm aspires is reflected. If, for example, the purposes don’t assume the intensive growth of firm, can’t be chosen believe the corresponding strategy of growth, even in spite of the fact that for this purpose there are all prerequisites both in the market and in branch, and in the potential of firm. 3. Marketing strategy on an example â€Å"Eurasia Tour†. 3.1 Summary of the enterprise. The Eurasia Tour travel company was founded on February 29, 1996. The firm cooperates with the leading Russian tourist organizations in various regions of Russia and the neighboring countries. In 1998 the firm for the first time acted in quality round of the operator in the summer program â€Å"To Spain Directly from Omsk†. Same year the firm is awarded by the diploma International the exhibition center â€Å"InterSib† for professional work. In 1999 own tourist programs for the Omsk region, gained recognition of Omsk, nonresident and foreign tourists – adventure automobile round on the North of the Omsk region â€Å"Taiga rally† and an alloy on kayaks under the name â€Å"Secrets of the Taiga River† were for the first time offered.† Eurasia Tour† is an official travel agent of a traditional Siberian international marathon  which in August, 2001 passed already for the twelfth time. In 2002 â€Å"Eurasia Tour† was included in the interstate agreement between Russia and China, having acquired the right for opening of visas to citizens of the Russian Federation. Today the staff of firm makes 15 people. Contacts with all leading hotels of the city, and also the largest boarding house of the Omsk region are come into. At office of firm sale of air tickets in all directions on flights of the Russian and foreign airlines is organized. Employees â€Å"Eurasia Tour† determine a target segment by the following characteristics: Age – 40-45let Income level – average and above an average Education – usually the highest, but doesn’t play a role Relationship status – usually a family from two-four people Work, profession – most often – business owners Geography Vital style – the vigorous, active person occupied with trade or administrative activity, working often on days off and holidays, watches the image, feels a lack of time on rest and the family, susceptible to the novelties, skeptical about advertising. Motive of travel – desire to have a rest with a family, – desire to have a rest abroad, – desire to receive treatment abroad – desire to visit the exotic country (entertainments + novelty) 3.2 Marketing strategy on an example â€Å"Eurasia Tour† The firm exists 14 years, and even crisis of 1998 didn’t become a hindrance for its development and functioning. In advertising appeals it is specified that â€Å"Eurasia Tour† is the member of various tourist associations that as inspires trust to firm. As here goes formations of image of a product, namely cruise across Irtysh which has no analogs in the Omsk region. Tourists can receive not only information on rounds which offer practically all tour agencies of the city (rest in Spain through â€Å"Natali-turs†,  treatment in the Czech Republic through â€Å"Travelland†, excursion Europe tours and so on), but also information on rounds which â€Å"Eurasia Tour† (â€Å"the Okunevsky Ark† will organize, â€Å"Taiga Rally†, â€Å"Secrets of the Taiga River†, â€Å"Linevo’s Lake†, â€Å"Omsk excursion† and so on), being that tour-operetor. It should be noted that â€Å"Eurasia Tour† issues the booklets connected with their own projects, for bigger involvement of tourists to these services. All booklets are printed in printing house on good, qualitative paper that shows respect for clients. In addition all booklets are colorfully issued. The booklet â€Å"Taiga Rally† is executed in green color which associates with trees, with a taiga. Booklets â€Å"Linevo’s Lake† and â€Å"Secrets of the Taiga River† contain various shades of blue color which associates with water, the lake, the small river. â€Å"The Okunevsky Ark† is executed in brown, yellow and white tones which give to the booklet some mystery. In these advertising leaflets the visual effect is provided at the expense of photos of these projects. Photos recreate the atmosphere of these rounds. They give to the potential client the main idea that expects it. For example, fishing, a crossing through the river, a river raft ing, monastery visit and so on. In booklets â€Å"Secret of the Taiga River†, â€Å"Linevo’s Lake†, â€Å"Omsk excursion†, â€Å"Taiga Rally† is given objective information on offered services with allocation of specifics and potential opportunities which clients wait. For example, you will be able to make horse walk, to fish on the lake †¦ Automobile round †¦ River rafting †¦ In the Achairsky Monastery to visit the Sacred source and so on. In the booklet â€Å"Okunevsky Ark† the fantasy situation is created. For example, †¦ to visit the most mysterious region of Western Siberia †¦ Visit of the power center of the earth †¦ Practically all advertising leaflets contain information in two languages: Russian, for the Russian-speaking population, and English, for foreign tourists. Besides advertising leaflets, the world Internet system the tourist firm â€Å"Eurasia Tour† places the advertising on television and in printing editions. The tele vision has ample opportunities to make purposeful influences and to cause desirable response of spectator audience. The television provides broad coverage. So for promotion of the festive program â€Å"on March 8 in sanatorium â€Å"Mercury† advertising on television, for the weekend, during display of interesting programs and feature films on the local channel when the maximum number of potential clients were at the TVs was given. 3% of  estimated profit therefore the program was advertized on television and in the â€Å"Mozhet Byt† newspaper which has the special section devoted to tourism â€Å"Wind of Wanderings† were allocated for advertising of this project. The advertising appeal which was placed in the newspaper, was simple, short, drawing attention of readers. Owing to the efficiency, repeatability, broad coverage of the market of a press is one of the most effective remedies of distribution of advertising therefore â€Å"Eurasia Tour† most often uses press services for advertising of the services. Important factor in advertising is firm styles of the organi zation. The corporate style is a set color, graphic, verbal, the typographical of the design constant elements providing visual and semantic unity of goods (services), all information proceeding from firm, its internal and external registration. The tourist firm â€Å"Eurasia Tour† developed an own corporate style which allows the consumer quickly and unmistakably to find a firm product, allows firm to bring with smaller expenses to the market the new products and which increases advertising efficiency. Elements of a corporate style are: Trademark; Firm font inscription (logo); Firm block; Firm slogan (slogan); Firm color; â€Å"Eurasia tour† logo which possesses advertising functions and quality assurance function is given below. This logo is put on firm forms, envelopes, prospectuses, booklets, folders, exhibition stands and as are used at outdoor advertising and TV commercial. The Eurasia round logo has a certain coloring: or red with white, or red with blue, or red with the black. Color depends on on what color surface will be the logo is put. Color does a logo more attractive, better memorable. Near a logo it isn’t seldom possible to meet and the firm slogan â€Å"Eurasia – tour†: OPEN UP THE WORLD WITH US!† The firm slogan is always written in the Russian and English languages that gives the chance to use services of firm not only to Russian-speaking  tourists, but also tourists from different corners of the world. So, from the aforesaid it is visible that the tourist firm â€Å"Eurasia tour† actively advances the services by means of different types of marketing strategy. However we considered only separate types of advertising. But, it should be noted that â€Å"Eurasia tour† uses also other types of advertising, such as: audiovisual advertising, handbills, outdoor advertising, post advertising and so on. Conclusion. So, marketing strategy provide not only effective satisfaction of requirements of the market, but also success of the enterprise in competitive fight. Having arisen in the production sphere, marketing rather long time didn’t find the corresponding application in the tourism sphere. However increase of the competition, commercialization of tourist activity resulted in need of the fastest introduction of basic elements of marketing in practice of work of the tourist enterprise. At the same time tourism has the certain features connected with nature of rendered services, forms of sales and so on. Really to use marketing as the reliable instrument of achievement of success in the market, specialists of the tourist enterprises need to seize its methodology and ability to apply it depending on a concrete situation.